It seems the current popular advice for growing your business is, “You need a coach,” and you’ll see dozens of people hanging up their coaching hat, advertising for clients. But the term “coach” is extremely broad and general so the key to hiring the right coach is knowing what you’re looking for and what TYPE of coach to hire. After all, you wouldn’t hire a college basketball coach to bring the school’s football team to a bowl game, would you?
Every coach has their own niche – much like your business serves a particular niche – and within those niches, every coach has their own strengths and weaknesses. Let’s look at some of those niches in full detail.
Mindset Coaches Mindset coaches focus on your brain’s mindset, how you think and feel about your business and your life; and how to turn any negative thoughts into positive thoughts. Mindset coaches do not solely focus on business; if you’re unhappy with any aspect of your life, a mindset coach can help you figure out your dreams and help you achieve them. Some mindset coaches are licensed psychotherapists while others are certified coaches.
Confidence Coaches These coaches empower their clients who struggle with limiting beliefs and shyness. Again, they are not focused solely on business owners; absolutely anyone who wants to combat negative self-talk and increase their own self-esteem can hire a confidence coach. Some confidence coaches are licensed life coaches or have other degrees in addition to their coaching certifications.
Public Speaking Coaches There’s much more to public speaking than reading PowerPoint slides verbatim. Public speaking coaches are skilled communicators who can analyze the effectiveness of your presentation; give hints about diction and enunciation, as well as give tips for making your presentation more engaging or entertaining. These speaking coaches can also help you combat your stage fright.
Writing Coaches We all know the basics of writing from our elementary school days but writing is not a talent that comes easily to everyone. Whether you need some critiques for your blog posts or want to
get input of how to outline your book, writing coaches are language experts who often specialize in a certain niche – book publishing, travel writing, food writing, etc. – who can help you convey your information in a more effective way to your audience.
Branding and Visibility Coaches Branding is so much more than your logo and your business colors. Branding coaches will help you develop your company brand – or your company image – and will help you gain the visibility (publicity) that you need to build name recognition. Branding coaches have a firm understanding of how to convey your message to your audience and how to keep your business image positive. An experienced business coach will know which niche coaches will best serve you and should also have contact names and professional relationships with those in each niche.